reGLAM - A KonaCoco Initiative
In 2020 Jessica launched a new upcycle label called reGLAM. Currently harboured within KonaCoco, this fledging up-cycling platform takes unsold and unworn clothing from premium independent designers, reworks the designs and employs struggling and out of work Singaporean seamstresses to complete the sewing by hand.
Jessica is currently inviting other brands to use reGLAM for their upcycling, thus saving landfill and environmental waste, while increasing upcycling participation by premium independent designers. The initial collection was launched in December 2020 with four styles and has been very well received with positive sales. The second collection is imminent.
All collections are strictly limited in number as they are determined by the available styles from the originating designer. All designers we source from are slow fashion and independent.
As part of this initiative, Jessica seeks to create opportunities for the community. For example, our first made-to-measure seamstress was forced to make masks during 2020 to 'keep the lights on' - this was until she was contracted to work for reGLAM. During the sewing of our last collection, we were delighted to witness three additional Singaporean seamstresses undertaking the work working from the lead seamstress' premises, providing them with means to sustain their livelihood.