A slow fashion label with a sustainable eye, KonaCoco creations are all mindfully designed and produced in small batches, with a keen focus on premium quality and exacting attention to detail. Working directly with two production houses in various parts of Indonesia, KonaCoco takes pride in sourcing and dying their own fabrics, creating style statement designs that are truly unique. KonaCoco was founded in 2018 by Jessica Broughton after she spotted a significant gap in the Asian fashion market. Living in tropical Singapore, Jessica was frustrated at the limited fashion options available – invariably, mainstream clothing brands flown halfway across the world, designed strictly to satisfy American or European trends and seasons, and rarely catering specifically for shoppers in Asia.
Inspired to fill this void with something singularly stylish, Jessica decided to spread her creative wings – creating, designing and curating KonaCoco, a vibrant fashion destination for eclectic, flattering, stand-out styles, tailored especially for year-round tropical climates. High quality and endlessly re-wearable, KonaCoco creations are the antitheses of disposable fashion. Versatility and longevity are a vital part of the brand’s DNA, with chic colourful pieces that transition seamlessly from day to night, and are designed to be worn, layered and styled in a multitude of ways depending on each wearer’s unique personality.
A sustainable eye is also key to KonaCoco’s conscious style – with minimal use of synthetics, increased use of deadstock fabrics, a commitment to plastic-free packaging, and minimal-waste small-batch manufacturing, based proudly in Asia, at ethical production houses vetted by Jessica herself. With a personal touch that sets them apart, KonaCoco is always delighted to offer friendly tips and advice on how to style their pieces and maximise their wearability – whether that’s in person at their Tanglin Road showroom or stockists' premises, via digital consultations, in stockists and homes, or with the help of bespoke stylist bundles hand-selected by fashion experts. With KonaCoco, embracing the urban island luxe life in truly inimitable style was never easier – so come on in and discover a whole new world for your wardrobe.