Why Slow Fashion Is Important

You’ve probably heard the term slow fashion trending for the past couple of years, but what really is slow fashion and why is it important?

The fashion industry is one of the most polluting industries out there, contributing between 4-8% of global carbon emissions. Large fashion corporations have complex supply chains and outsource manufacturing from third-world countries, creating a high carbon footprint.

Along with this,  fashion trend cycles are getting shorter, further pushing brands to produce higher volumes of clothing at cheaper prices. This overconsumption is harmful to the environment, the workers producing the garments as well as the consumers in the long run.

Slow fashion is basically everything fast fashion isn’t. Brands that follow slower fashion cycles produce in smaller volumes and create thoughtful designs that are timeless, versatile, and will last you a long time. Here are a few ways you can increase the longevity of your wardrobe whilst also doing what’s right for the planet.


Be mindful of your purchases

    Look for premium quality clothing that you see yourself wearing for a long period of time. Now, these pieces don’t have to look boring, but you should be able to get good wear out of them. Take a look at The Daisy, our bestseller that can be worn as a skirt as well as a dress. Light, breezy and perfect for the summer, this dress is also made of 100% sustainable Tencel fabric.



    Look for transparency of brands

    While it is challenging to go out and seek brands that are fully sustainable, start questioning how some brands can slash their prices so low. Shop from brands that are more transparent about their manufacturing and production.


    Recycle, up-cycle and shop second-hand

    Recycle clothes you don’t wear anymore and look for second-hand pieces from vintage stores. Buying vintage can be wallet-friendly and you can find high-quality, timeless pieces that will last you a long time. Here at KonaCoco, we have a sister brand- reGLAM that sells stylish upcycled designer label clothing, honouring design, quality as well as the environment. All of reGLAM’s designs are manufactured in Singapore by local tailors.